The point of the company was not to profit but to broadcast the grift which is where all the money ends up. The “truth” loses money but the gaslit minions fund the idiot.

Another poster suggested a Russian disinformation campaign, I would suggest a more home-grown hate faction that was grown from the poll-watcher contingent. They culled and sifted lists of people that were most likely to “spoil the vote” and had nothing else to do do but harass people.