Huh interesting! I see playing on their website that an equivalent laptop is more expensive in the DIY version, it’s just that the starting price includes no RAM, storage, etc.

So the DIY is for people who want to bring their own parts, not for people who want to get all the parts then save money!

Framework sells DIY kits so the European dude assembling the laptop could be himself!

To be clear and so people don’t get the wrong idea, Graham Linehan is the creator of The IT Crowd, he’s not in this meme.