It is remembered fondly because it tastes nice and we’re not allowed it after we get too old and we just have to swallow bitter tablets instead. But all British children remember pretending to be sick so they could have a spoonful of joy
The default position in any successful British venture is to sell it to overseas investors who will turn it in a shadow of itself to milk the residual goodwill.
So that’s not a great track record for our most iconic brands.
Calpol is a brand of children’s liquid paracetamol
Calpol is a children’s brand of medicine.
It is remembered fondly because it tastes nice and we’re not allowed it after we get too old and we just have to swallow bitter tablets instead. But all British children remember pretending to be sick so they could have a spoonful of joy
The default position in any successful British venture is to sell it to overseas investors who will turn it in a shadow of itself to milk the residual goodwill.