I see this trend all over the place. I just found out Sony has something called “MySony”. My bank has “MySpending Cards”. My company uses Paycom and it has something called “MyCom”, and i think i remember it also having more things with the MyNoun name format.
What and why is this?
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At least Sony has some historical reason for this…
Clears throat
I like pizza pie and I like pepperoni! But what I love is My First Sony!

