Interesting infographic design
Isn’t this potentially a correlation vs. causation situation? Some of these logos are so barely differentiated from their predecessor or sell products with such inelastic demand that it is hard to imagine that the logo made the difference. It seems more likely that some other more relevant factors that coincided with the rebranding played a role. Its not like the whole universe was the identical before and after the change, and the logo is the only different business factor in the whole wide world.
My thoughts exactly. The very first line of an article says that it’s produced by a company that wants to sell you a new logo, so they’re just implying that it could turn your whole business around. I very much doubt that any of these companies released a new logo and made no other changes to their products or marketing.
Target’s logo redesign was a waste of money. Think of all the signage that had to be replaced simply because someone wanted to switch from upper to lower case.
Also many of the logos on this list are barely redesigned. Mastercard. Aldi. You’d think they could have found better examples.
