For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)
Even browsing existing small to medium sized sites has become such a chore, with all these verifications and rate limiters as part of the anti AI scraper effort.
So many cloudflare verification checkboxes. So many Google sign ins. So many cross site cookies and tracking for even basic functionality.
Care about privacy and restrict browsing data even a little? Captcha hell.
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And then after all that have to read a page full of ego and and thinly veiled sales waffle just to find the tiny bit of info you are looking for.
You have to give up too much time and privacy to get little back. It’s not the internet we knew. It’s a hyper monitized sales board.
I miss being excited about what online would unfurl for me each day.
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Especially since discoverability has pretty much gone down the toilet, between SEO and spam sites.
You’re not going to as easily find a new and interesting website, when the first few results are just computer generated regurgitated text, stuffed with ads by the gill.
Time to bring back the webring and every site having a “links” section.
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